How To Negotiate - Without Sacrificing Margin

A content rich, fast moving programme that looks at negotiation from the SALES side.
Not just for sellers, but for executives at every level.


The programme comprises 2 video and 4 audio lessons. The audios can be downloaded or watched on screen with animated support.

Interactive Workbook

To reinforce your learning, included in the course is a 34 page interactive workbook you can download and work through as the programme unfolds. 

Click to preview one of the audio lessons


What You'll Learn

Based on the real world, real people and real situations. This high impact workshop shows you how to make better, more profitable deals every time.

  • Don't be a tough negotiator, be an effective one
  • All negotiating involves an attempted trade off between getting what you want and getting along with people
  • How to build a both-win relationship
  • What makes good negotiation skills?
  • How to use the give and take process
  • How to handle ‘deadlock’ and ‘Is that negotiable’
  • What's your aspiration level?
  • The most useful question in negotiating
  • Stop seeing price as THE issue
  • Identify your negotiable variables
  • What if you have pushed the other side too far?
  • Negotiating with higher authority
  • How to use the written word to win the advantage
  • How to negotiate a price rise 
  • The commercial equivalent of ONO and why you should never use it
  • Separate the people from the negotiation
  • The psychology of acceptance time
  • The supertactic – how to handle “I like your proposal but this is all I’ve got”
  • How to handle “Let’s split the difference” and “You’ve got to do better than that” and “Take it or leave it”
  • Tactics the seller can use. Tactics the buyer can use. The seller’s most useful ploy. The buyer’s most useful ploy.
  • Escalation of terms. Escalation of authority
  • The final agreement. Closing
  • How deadlines affect the outcome
  • Power is in the mind. Patience and time
  • You need them but they don't need you - how to handle it
  • How to get leverage. How to use BATNA
  • The 3 step system to handle any price challenge.
  • How to differentiate between a price challenge and the more complex negotiation.
  • 12 point negotiation planning guide.
  • 5 step model for complex negotiation
  • Learn how 'where you sit' during the negotiation, impacts the outcome
  • How the non-verbal can boost your effectiveness
  • How to use space, height and posture when selling and negotiating

Your Instructor

Hi, I'm Robin Fielder, founder of LDL, and I am your personal negotiation training coach and instructor for this programme.

Step- by step you'll learn how to make better more profitable deals every time. 

What Clients Say

“10/10. Very informative and enjoyable. For an audio course it has given me as much useful information as I think it could possibly have done. I really like the notebook and think it will come in handy going forward.”
BC, Product Manager, Aurora Scientific


Tuition is £195 + VAT for 12 months unlimited access. Learning online is highly cost effective - it also avoids the need for travel and minimises time away from the office. 

A single, simple idea received and then deliberately practised will transform your negotiating effectiveness. 

The 'Negotiate To Win' online  programme includes:

  • 4 audio lessons recorded live - downloadable
  • 2 structured video lessons 
  • 34 page interactive workbook - fillable download
  • 1 self-assessment to check your understanding
  • Bonus 'Body Language' module 
  • Certification
  • Unlimited access for 12 months (90 days with the C-19 special offer)
  • Priority support

There are 102 minutes of audio training divided into 4 lessons (and a bonus session) plus two 6 minute videos and their related action steps - these action steps help you apply the learning to your situation. So you could complete the programme in an afternoon but we recommend you invest one hour a day for three days. 

On completion of all sections you can claim your Certificate of Achievement.

Discounted rates are available for groups of 4 or more. For more information or if you are interested in a blended approach which combines online and virtual training via Zoom please contact us +44(0)20 7381 6233 or email [email protected].

Enrol Now for £195 + VAT

Join Negotiate To Win

For questions or help with your purchase call LDL  +44(0)20 7381 6233 (UK office hours).


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