Watch the overview video below to learn more.
Step-by-step you'll learn how to use modern Consultative-Partner selling skills to sell effectively in today's market. Packed with ideas to help you sell more, better, faster.
Whether you're looking to master the foundation principles or you're already experienced and looking for more advanced skills, this programme will work for you.
The training is chunked into 40 short video segments with 16 downloadable resources & worksheets to consolidate your learning and 4 self-assessments to check your understanding.
Set aside just 1 hour each week to complete 3 to 4 lessons and their related action steps and you will be able to complete the full course in 12 weeks (you can of course go faster or slower as you wish).
You learn not only how to sell value, but how to become the value.
In Module 1 we go right back to the basic principles of persuasion, influence and building relationships. We learn how selling is changing and how the way you sell has become a key differentiator.
In Module 2 we investigate the 7 all important, foundation principles you need for sales mastery.
Finding new business begins with establishing your value proposition. In Modules 3 & 4 you'll learn:
In Module 5 we look at how to sell an idea, how to motivate people to act. Knowing what makes people buy is fundamental to understanding how to structure the sale and present your ideas. You'll learn:
In Module 6 we look at closing and gaining commitment. Closing skills are often regarded as unimportant in this era of relationship selling. Nothing could be further from the truth. Unless you gain commitment nothing happens. You'll learn:
In Module 7 we learn how to handle 'I want to think about it.' using the 7 -step LACPAAC® process. A million miles from old-style closing tactics, LACPAAC® is a consultative-partner approach that gives you a real edge in the final stages of the sale. You'll learn:
In Module 8 we learn how to pre-handle and handle objections or areas of mismatch as we prefer to call them. You''l learn:
Modules 1 to 8 give you a solid foundation training in modern day selling. With Modules 9 & 10 the course moves up a gear to more advanced skills.
In Module 11 we look at your voice and how you can train it to sound warmer, more likeable and more authoritative. Overlooked by most courses we consider this training essential for sales leaders. You'll learn:
In Module 12 we switch the emphasis from the sales to the buying process. One of the best ways to improve sales effectiveness is to know WHERE in the buying cycle your prospect is and then tailor your approach appropriately. The stages of the buying cycle are summarised by the RACERNI® acronym. You'll learn:
In this module we introduce sales negotiation skills. The customer you speak to tomorrow morning is almost certain to have received negotiation skills training on how to improve the terms they get from their suppliers. To sell profitably you MUST know how to defend your price and negotiate effectively. You'll learn:
Hi, I'm Robin Fielder, founder of LDL, and I am your personal sales training coach and instructor for this course.
Step- by step you'll learn how to become one of the most effective, well paid sales executives in your industry.
" Hi Robin, I started your online sales course today, The New Rules of Selling. Having met you in the past and been lucky enough to have been trained by you personally I am pleased to say my gut feeling was right and the training was excellent. Your enthusiasm, confidence and to the point explanations provide all with a lift ... absolutely excellent and worth the annual fee. "
RM, UK Sales Manager, Amplicon
Think of the most successful salesperson you have ever met. What is it that makes them so good? ... It's usually not their sales skills - it's their drive, confidence and mindset. We call this Skill+Will™. Learn how to build your 'Will' factors in this special 6 lesson bonus module.
You can have the best skills in the world, but if the mindset is not there you will not peak perform. In this special 6 lesson bonus Module you'll learn:
Tuition is £495 + VAT for 12 months unlimited access. Learning online is highly cost effective - it also avoids the need for travel and minimises time away from the office.
If you are able to harness even half of the ideas in 'The New Rules of Selling' you will be unstoppable.
Two years in the making with 900 plus hours of development time 'The New Rules of Selling' online sales mastery programme includes:
There are 40 bite sized lessons from 3 to 15 mins each. We recommend you spend one hour each week to complete 3 to 4 lessons and their related action steps - these action steps help you apply the learning to your sales situation. This will enable you to complete the course in 12 weeks.
On completion of all sections you can claim your Certificate of Achievement.